Tuesday, March 25, 2008

YOU TUBE MY SPACE…How do I reach The Masses?

The hype of video sharing sites is related to the word “FREE!”
Yes it is free to upload your video…that just about it. REMEMBER Nothing comes from nothing, nothing ever could…The trick, the art form here lies in being able to reach your target market/audience and then getting people to share your video – a concept commonly referred to as video viral marketing !

I am going to be kind to you and help you out a bit!

Creating a video is a composite function of four interrelated parts, which add up to 100. These parts are Content, Metatags, Thumbnails and Promotion! The aforementioned interrelated parts are integral in assisting you to communicate your message so that is has reach - this is the essence of virology!

virology 101


50% Content = Content is the basic story line (your subject matter). It is your message. Along with content, there Production. Production involves style, lighting, graphics you know the fun Hollywood stuff!,

15% MetaTags = Metatags include the text title of your masterpiece, your very valued keywords, descriptions, and categories that help people find your video.

20% Thumbnail = Thumbnail refers to visual merchandinzing. It is the art of window dressing that draws you into your favorite clothing store, where you drop the bucks you swore you didn’t have in the first place! Catch my drift? So it is the packaging which, draws people in when displayed on the page!

15% Promotion = Well for lack of a better term…it refers to getting the word out a.k.a marketing.

But reach itself is insufficient. Your message must create an emotional connection with your target audience. WHY? It is your call to action! And what does this accomplish? It falls upon you my friend to motivate your viewers to pass the videos to other likeminded people!!!!! Viral Marketing rocks when done well! Catch me next time as I explain how you can capitilize. In the meantime, do get your own copy and begin this wondrous journey!




Turbo Tagger

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